The Direct Mail system has been designed to provide organizations with a marketing tool to help increase market share by targeting specific customers in the market place. A potential customer database is kept from which selections are made based on an interest and the previous sales history for targeting companies.
The system assists in developing marketing campaigns, performing mailing shots, analyzing expenses and results of campaigns, and monitoring specific customer groups and their respective buying behaviors.
Lower costs and increased response can be accomplished through access to relevant campaign history, accurate database information, powerful selection facilities, and easy to use sales/expense inquiries and reports. [Read more…]
| Maintenance | Work with DM campaigns |
| Other DM processes | Work with CRM contact import |
| DM inquires | Campaign Sales by Item Inquiry |
| DM reports | Campaign Detail List Report |
