CRM

IP1 CRM enhances the process of managing, integrating and where appropriate automating all customer interactions and streamlining the various channels and processes involved. It helps to create a customer-centric organisation, resulting in improved customer retention, higher customer profitability, increased effectiveness of sales and marketing and stronger customer relationships.

In a customer-centric organisation the customer is the starting point for everything. This means that anyone who is interacting with a customer should be able to retrieve all information about that customer from a single source, without having to change systems and/or databases. This also applies to prospects, or potential customers, suppliers, agents, authors, end-users or anyone with whom the company relates. [Read more…]