Campaign list
The Mailing List selection determined by Campaign list type lists the mailing quantity of selected titles targeted for the Campaign.
The selection is by a user defined Campaign number. This is linked back to the distribution system and used for sales analysis in the purchase history file and campaign related files. The actual figures generated from this mailing list are compared to the estimated expenses, revenue and sales quantities defined on the campaign’s masterfile.
Mailing List selections can be made based on the Interest Group to which the customer belongs and whether or not the customer belongs to a Club established in the Campaign Masterfile. A Customer Type can be used to narrow down the selection or used instead of Interest Group as one of the selection criteria. The list can include only those customers who have bought titles belonging to a specified Title Level whose net purchases (this takes returns into account) are equal to or greater than a specific quantity.
The Mailing List Creation allows entry of additional classifications to be included in the mailing list. For example, dead letters, sales reps, by post code. Duplicates for the list code for different campaigns are permitted.
The profile maintenance is used to assist in the analysis of a direct mail campaign. An expected response rate profile can be created as part of the Campaign Masterfile. This profile can cover up to sixteen weeks.
Labels can be generated and printed for all those names included on the Mailing List. A special facility is available which prints labels for trade accounts only.
Campaigns can be created and converted to an Online Call Lists for telesales staff using CRM. From within the Online List the users can use their user name to create a sales opportunity or an incident for the Contact or remove it if the Contact is not interested in the Direct Mail Campaign.
The list is updated instantly when a name has been selected to avoid any duplication in working with the Prospect.
Online call lists can be extracted for Sales Reps.
Selection Examples
Example 1
| Interest code | AAA | ABB | ABC | ||
| Book club only | Y | N | Y | ||
| Customer type | XXX |
To qualify for selection the customer need only have an interest code of ‘ABB’ out of these three interest codes, but must have a book club flag of ‘N’ for the ABB interest code and a customer type of ‘XXX’.
The AND/OR entry field is used to instruct the selection program to:
AND:
Select: – Customers based on the parameters specified in the ‘Interest Code/Book Club/Customer Type’ fields
AND
The parameters specified in the ‘Group/Subject/ISBN/Net Purchased/Campaign/Inc/Omit’ fields.
OR:
Select: Customers based on the parameters specified in the ‘Interest Code/Book Club/Customer Type’ fields.
OR
The parameters specified in the ‘Group/Subject/ISBN/Net purchased/Campaign/Inc/Omit’ fields.
Example 2
| Interest code | AAA | ABB | ABC |
| Book club only | Y | N | Y |
| Customer type | XXX |
AND
Group PA (Professional Accounting)
Subject TA (Tax Accounting)
Campaign Inc/Omit OAC001
To qualify for selection the customer need only have interest of ‘ABB’ out of these three interest codes, but must have:
Book club flag of ‘N’ for the ‘ABB’ interest code
Customer type code of ‘XXX’
Purchase ISBN with hierarchy of PA/TA
And not have Purchased books through Direct Mail Campaign AC001.
